Black hat SEO, as opposed to white hat SEO, makes use of dissembling in order to make money. While white hat SEO is directed toward following guidelines that are ethical, black hat SEO is focused on getting around the guidelines established by Google by spamming or manipulating the results.
Black hat SEO makes use of several practices that are in direct violation of the methods advocated by the search engines for increasing a page’s ranking. For example, one of these practices includes keyword stuffing, which now is often caught by Google and will quickly cause a site to lose its status in the SERPs.
Spammy text is hidden using black hat SEO too. Black hatters simply insert all the keywords at the end of a page without incorporating them in the content. Words are hidden at the bottom by blending them into background. Using automated software for linking instead of creating organic links is yet another practice employed by those who practice black hat tactics.
Black hat SEO makes use of several practices that are in direct violation of the methods advocated by the search engines for increasing a page’s ranking. For example, one of these practices includes keyword stuffing, which now is often caught by Google and will quickly cause a site to lose its status in the SERPs.
Spammy text is hidden using black hat SEO too. Black hatters simply insert all the keywords at the end of a page without incorporating them in the content. Words are hidden at the bottom by blending them into background. Using automated software for linking instead of creating organic links is yet another practice employed by those who practice black hat tactics.
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