How do you think you would get a Physician to switch to your drug? | Pharmaceutical Sales Tips

 In this question, the Hiring Manager is looking for the skills & techniques that should be possessed by the sales person. He is also looking to test your strategic planning theories. The best answer to this question is that you acknowledge the fact that the physician will not change to your drug in the first instance. You will have to start small & work towards acquiring the maximum. You can also say that I would use a combination of the appropriate tools to gain physician agreement on my drug’s effectiveness. After this, I would gain commitment from him to use the drug on a specific patient type. After the physician has tried my drug on this patient type, I would get him to notice the success on this patient when the patient comes back in for a follow up visit.