PPC, which is also known as Pay-Per-Click advertising, is a method of advertising where the advertiser pays the owner of a website when his ad is clicked. Content sites generally assess a flat rate for each click versus a bid-based price. Bid-based pricing occurs when advertisers bid against each other, with each advertiser informing the publisher how much they are willing to spend for a keyword ad.
A website that makes use of PPC advertising will feature ads when an inquiry about a keyword matches the keyword list of an advertiser or the site contains relevant material. Also called sponsored ads, these PPC advertisements often appear on the SERPs as well. PPC is offered by Yahoo, Google AdWords and Microsoft, all of which provide bid-based advertising.
A website that makes use of PPC advertising will feature ads when an inquiry about a keyword matches the keyword list of an advertiser or the site contains relevant material. Also called sponsored ads, these PPC advertisements often appear on the SERPs as well. PPC is offered by Yahoo, Google AdWords and Microsoft, all of which provide bid-based advertising.
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