=> SEO is Search Engine Optimization and is the process you use in getting better search engine ranking results for your pages. Typical SEO activities may include optimising the HTML and other content of your website for relevant, targeted key phrases in order to attain higher organic listings than competing websites.
=> SEM is Search Engine Marketing and involves purchasing advertising space on search engine result pages like Sponsored listings (that you see at the top in a Google Search Engine Results Page). You generally use SEM via Paid Inclusion into a search engine/directory, Traditional Ads on SERP’s and via Pay-Per-Click (PPC) Advertising (Google Adwords, Yahoo Ad Campaign etc).
Both are related in a way that both work towards increasing traffic to your site. Nevertheless, SEO must be your first step in promoting your site as Good SEO would avoid you to spend additional money on advertising and paid placement.
=> SEM is Search Engine Marketing and involves purchasing advertising space on search engine result pages like Sponsored listings (that you see at the top in a Google Search Engine Results Page). You generally use SEM via Paid Inclusion into a search engine/directory, Traditional Ads on SERP’s and via Pay-Per-Click (PPC) Advertising (Google Adwords, Yahoo Ad Campaign etc).
Both are related in a way that both work towards increasing traffic to your site. Nevertheless, SEO must be your first step in promoting your site as Good SEO would avoid you to spend additional money on advertising and paid placement.
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